aka Manufacturers declares acquisition of Tradition Kings


San Francisco–(enterprise wire)–aka Manufacturers (“The Firm”; “aka”), a world platform main a brand new strategy to driving development in native vogue manufacturers digitally, in the present day introduced the acquisition of Tradition Kings , which is a premium, high-growth Australian. Streetwear model on the intersection of music, tradition and vogue. Monetary phrases of the transaction weren’t disclosed.

Based in 2008 by Tah-Nee and Simon Beard in Brisbane, Australia, Tradition Kings is on the forefront of streetwear vogue, identified for its in depth and curated collections from over 100 main international manufacturers, in addition to its iconic world-exclusive items. Is. By way of its in depth on-line expertise and famend retail areas, Tradition Kings has established its place as a frontrunner of the streetwear phenomenon throughout the globe. Every retailer is hosted by a rotation of DJs and is provided with interactive video games that create an thrilling purchasing setting. The model’s quickly rising and extremely loyal following contains world-renowned artists and athletes, together with Australian-born NBA famous person Ben Simmons, who invested in AKA together with the Tradition Kings transaction.

Tradition Kings will leverage AKA’s distinctive platform, designed to speed up worthwhile development in direct-to-consumer manufacturers by leveraging collective scale and operational help inside the most effective practices of an asset-light, data-driven playbook. has been achieved.

“Tradition Kings is a number one digital and retail vacation spot and precisely the form of hyper-innovative model it’s designed to help aka. Tah-Nee and Simon have constructed a compelling enterprise by means of their distinctive and complete strategy with a extremely loyal and broad buyer base,” mentioned Jill Ramsey, CEO of aka Manufacturers. “As one of the vital in-demand streetwear retailers in the present day, we see vital development alternatives as we accomplice with Tah-Nee and Simon to introduce and develop the Tradition Kings expertise into present and new geographies. work. By way of this partnership, we are going to present Tradition Kings with help and experience on the enterprise finish, permitting them to give attention to the artwork of vogue and the model imaginative and prescient that prospects know and love. We’re thrilled so as to add him to our portfolio of high-growth manufacturers. ,

“Tradition Kings was constructed on our ardour for music and vogue from totally different cultures and communities all over the world,” mentioned Tradition Kings co-founders Tah-Nee and Simon Beard. “As we glance to deliver our love of the streetwear way of life to new customers and additional deepen our reference to our followers, aka we have to create and curate nice merchandise and make it a singular and pleasant one.” Gives the flexibility to give attention to our strengths to ship in a way. , Our imaginative and prescient has all the time been to create the subsequent international retail phenomenon the place tradition and magnificence collide. We could not discover a higher accomplice than aka to assist us proceed our enterprise and notice our dream of changing into the primary vacation spot for streetwear worldwide. ,

“We created AKA Manufacturers to offer operational and monetary sources to manufacturers with robust margins, marketability and international potential,” mentioned John Gonneville, Vice President of Technique and M&A at AKA Manufacturers. “At Tradition Kings, now we have discovered a model that has deep buyer loyalty and a growth-ready distinctive market proposition that exceeds all the standards we search for in manufacturers throughout our portfolio. We’re excited to assist Tah-Nee and Simon harness their sources and experience and proceed to develop and develop the enterprise. ,

Along with Tradition Kings, aka Manufacturers’ digital portfolio contains Princess Paulie, Petal & Pup, and Rabdolls, every catering to a singular clientele with a curated assortment of on-trend, reasonably priced vogue. With the help of Summit Companions, aka Manufacturers is digitally targeted on changing into a world chief in native, direct-to-consumer vogue. aka Digital companions with and acquires vogue manufacturers which have robust development potential, a confirmed observe report in goal markets and the flexibility to develop and carry out in new markets.

About Tradition Kings

Tradition Kings is on the forefront of the worldwide streetwear phenomenon, providing a singular mix of music, sports activities and vogue attire footwear and equipment throughout the globe on-line and throughout its eight retail areas in Australia. Established as a premium streetwear model with exclusivity and excellence throughout a variety of types, types and cultures, and curated with the widest collection of over 100 main manufacturers from throughout the globe. These core foundations symbolize the pillars from which Tradition King has been constructed, bringing an unforgettable ambiance and unique purchasing expertise to the worldwide stage. To be taught extra about Tradition Kings, go to www.culturekings.com.

About aka Manufacturers

Based in 2018, aka Manufacturers is a world platform pioneering a brand new strategy to direct-to-consumer vogue. Composed of 4 digital-native vogue manufacturers which can be culturally rooted and keep their founder-led authenticity, every model affords a curated assortment of on-trend, affordable-priced vogue attire and equipment. The corporate’s distinctive strategy infuses science within the artwork of vogue to assist rising manufacturers develop and obtain their full potential, and deploys a wealth-light, data-driven playbook of greatest practices throughout its model portfolio. The aka portfolio contains 4 compelling but distinctive manufacturers, Tradition Kings, Princess Polly, Petal & Pup and Rebdolls. Every model serves its prospects differently with a product assortment that empowers self-expression and distinctive type. To be taught extra about aka Manufacturers, go to www.aka-brands.com.

About Summit Companions

Based in 1984, Summit Companions is a world different funding agency presently managing over $23 billion in capital devoted to development fairness, fastened revenue and public fairness alternatives. Summit has invested in development sectors of the financial system and has invested in additional than 500 firms within the expertise, well being care and different development industries. Summit maintains places of work in North America and Europe and invests in firms all over the world. For extra info please go to www.summitpartners.com or comply with me on LinkedIn.



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